El Rey del Grito

El Rey del Grito, 2006
Video on monitor
Video documentation of an event held in a market in Mexico.

As way of mirroring systems of daily behaviour I became interested in using one of the most popular locations used in everyday life: The market. I appropriate marketing elements as a way of using an established language for a different purpose - making art that springs from the most basic human realities.

El Rey del Grito was an event held at the local market in my neighbourhood in Mexico. Six participants compete to be crown the king of the shout during a normal market day. The event was organised by the artist and two appointed judges selected the winner.